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Discover our full range of products which combine data and science to enable you to make key business decisions with confidence, and drive sales, organizational and marketing effectiveness.

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GfK Category Purchase Drivers

Want to understand the purchase drivers around a category? GfK helps you identify these to unlock the value potentials for your category.

GfK Category Purchase Tree

Identify & prioritize shopper purchase criteria in your categories to improve your products’ performance in-store. Spot opportunities. Refine & sharpen cluster targeting.

GfK Paint a Picture

Want to understand your target group better? We bring all relevant dimensions together to an integrated 360° profile of your target group.

CPS GfK Inflation Solutions

Solutions to meet the inflation related demands of your business

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GfK Why2Buy

Custom surveys run on Consumer Panel Services GfK to understand the ‘why’ behind shoppers’ purchasing behaviour. Results are calibrated to panelists’ purchase behavior.

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GfK Retailer Perception Monitor

Looking to track your competitors? Define the position of retailers in the market to assess potential threats and outpace competitors

GfK Touchpoint Planner

Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments.

GfK Shopper Behavior

Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

GfK Out-of-Home Panel

Track Consumers’ OOH Food and Beverage Consumption. Steer and grow your business with precise data that gives you a comprehensive understanding of the market's structure and dynamics.

GfK Sustainability Concern and Action

Consumers are changing their values and shopping behaviors due to environmental concerns. We provide multinationals, local manufacturers, and retailers insights to respond accordingly.

GfK Product Edge

Looking for new product testing data, insights & reports? GfK integrates behavioural data to product testing to generate new, valuable insights.

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Copyright © 2023. All rights reserved