At CPS GfK we know that being aware of behavior changes is more vital now than ever before. Answering questions like: What choices are resilient? What decisions are swaying? Forces are pulling consumers in certain directions and you need to be aware of how they could affect your positioning.
We capture continuous 360 degree data to understand both what consumers buy and their reasoning, the why behind the buy. Following shoppers’ overtime, locations and during key occasions to understand how certain events will affect their behavior in the future.
We know about the behavior changes that are crucial to your business and can help you identify the right solutions to meet the ever-changing needs of your consumers.