You are on the global GfK website. Visit our local website for more offerings and information in your country.


Trends in shopping behavior

2023 sees the tipping point

European FMCG shoppers have adapted to the ongoing cost-of-living crisis, but opportunities for building brand value can still be uncovered.
Read our latest white paper

Customer Success Stories

  • Consumer Panel Services GfK triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. CPS GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with CPS GfK is contributing to our success in understanding our consumers and shoppers.”
    Daniel Hottinger
    Business Development Director CPD, L'Oréal
  • Haribo Austria has been a “happy” client of CPS GfK for many years. We appreciate the continuous and very competent support of the entire CPS GfK team, which always has an open and understanding ear for our ideas. Training appointments are scheduled at short notice, helpful analyses are designed in no time at all. Large and small potentials are meticulously tracked down enabling a continuous sense of achievement when it comes to market development. We look forward to further cooperation with CPS GfK and it is “simply fun” to work with a competent partner.
    Belinda Zastera
    Marketing Manager, Haribo
  • Consumer & shopper centricity is at the heart of anything we do at PepsiCo. It is deeply rooted in the organization’s DNA and it serves as the basis for our mission – Create more smiles with every sip and every bite. That’s why we have set up a quarterly shopper tracker in order to better understand how people buy our beverages and snacks, to identify changes in purchasing patterns as they emerge and plan for those evolving behaviors.
    Jan Overmans
    Head of Category Management and Trade Insights, PepsiCo DACH