Behavior Change: Steering clarity of choice

The cost-of-living crisis impacted 1 in 3 Europeans in 2023, with nearly 20% of shoppers reconsidering their main retailer. While rational behaviors peaked and shoppers strategically managed budgets, they also rediscovered small indulgences. 

Our recent webinar, based on the 5th edition of the Behavior Change study, explored profound shifts in shopper behavior and strategic approaches to (re)capture drifting shoppers.