Consumer Panel Services GfK, a former GfK company, is now a part of YouGov Group

Find out how with our new parent company will help you stay ahead of trends and rapidly changing shopper behavior

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CPS GfK

We pride ourselves in 60 years helping the world’s most recognised FMCG and retail brands to plan, track and activate their product, promotion and retail strategies with agility, speed and total certainty.

Providing key information on who buys what, where, how much, how often and why (not). With our high-quality, uninterrupted data, consultancy and expertise, we help our clients deliver superior customer experiences at every stage of the shopper journey. We do this with consultancy, expertise and access to our secure, living source of consumer data, built upon a loyal, ever-growing number of panel members.

We observe shopper behaviour overtime, across all different shopping locations, allowing us to measure their footprint and provide our clients with a broad and in-depth view of their motivations, behaviours and patterns, past present and future