Create data-backed business strategies to stay ahead of the pack

Adapt to shifts fast. Leverage CPS GfK wealth of expertise and knowledge for actionable and measurable impact on your growth goals. Find the right insights for your needs through a combination of our Consumer Panel data and ad hoc solutions.

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Assess your landscape and target groups

Built for both manufacturers and retailers, Consumer Panel helps you understand trends, identify and activate core target groups, improve your brand and performance, and identify growth opportunities.

Improve your category management

Diagnose your category (its importance to retailers, who buys it, and how they decide) so that you can most effectively manage your shelf and optimize your assortment.

Optimize pricing
& promotions

Drive sales and plan winning promotions by understanding the impact your pricing has on shoppers' willingness to buy, elasticities, which promotional messaging is most effective and to whom, and more.

Our Solutions

A 360-degree view of FMCG shoppers that shows how they think, act and buy - and most importantly, what you can do about it.

Monitor shopper insights

SimIT (Shopper Insights Monitor) enables quick access to analyses of consumer shopping behavior in a user-friendly tool.

Develop effective
campaigns

Identify and activate the right target groups across the right touchpoints, test and evaluate new concepts, and measure the success of your campaigns.

Perfect the
path-to-purchase

Understand and improve the entire customer journey - pre-purchase (who buys, where, and why), in-store and at the point of sale, and what happens post-purchase.