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Celebrating brand brilliance in the competitive EU FMCG market
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Unpack the insights from Brand Footprint Europe 2024
Our latest report, Rising Above: How leading brands weather the storm, reveals key highlights and deeper insights on the Brand Footprint Europe rankings.
Data source
The Brand Footprint Europe Report is a CPS GfK initiative in partnership with Kantar Worldpanel and builds on their renowned Global Brand Footprint report. This most comprehensive global report has tracked FMCG brand performance for 12 years now.
CPS GfK is a key data contributor for Europe and provides data for Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Germany, Hungary, Italy, Netherlands, Poland, Romania, Serbia, Slovakia, and Sweden.
What is Brand Footprint?
The categories
The complete ranking comprises five global FMCG sectors – Beverages, Food, Dairy, Health & Beauty, and Homecare – tracked by consumer purchase panels. Non-barcoded Fresh Food, Batteries and Pet Food are not included in the global ranking. All data relates to purchases brought into the home to be used or consumed there.
The data period
The Brand Footprint ranking is based on data collected over the 52-week period between November 2022 to the end of October 2023.
Criteria of eligibility for a brand to appear in the Europe ranking
Only regional brands are analyzed to create the Europe Top 50 Ranking. To be considered , a brand must be available in at least two European countries and above 1% Penetration.
Croatia, Serbia and Bulgaria are newly included.