How do you focus on the touchpoints in the shopper journey that really pay off?
What it is
The CPS GfK Touchpoint Planner helps you to focus on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments
How it works
In the CPS GfK Touchpoint Planner, we consider all potential touchpoints (paid, owned, earned) along the consumer journey
It is possible to focus on both relevant target groups and occasions
We use innovative AI-based analytics for implicit analysis of the impact of touchpoints, including synergy effects between touchpoints. We show you the pain points in the consumer journey, and how to improve on them
We help you to translate these insights into a touchpoint eco-system with clear recommendations for action
With the CPS GfK Touchpoint Planner you know which touchpoints have the highest reach and impact during the consumer journey and are thus able to achieve a higher ROI on your marketing investments. This advanced methodology covers the entire consumer journey before and after purchase, and distinguishes reach vs. impact.