CPS GfK Touchpoint Planner
How do you focus on the touchpoints in the shopper journey that really pay off?
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The CPS GfK Touchpoint Planner helps you to focus on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments
With the CPS GfK Touchpoint Planner you know which touchpoints have the highest reach and impact during the consumer journey and are thus able to achieve a higher ROI on your marketing investments. This advanced methodology covers the entire consumer journey before and after purchase, and distinguishes reach vs. impact.