CPS GfK Touchpoint Planner

What it is

The CPS GfK Touchpoint Planner helps you to focus on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments

How it works

• In the CPS GfK Touchpoint Planner, we consider all potential touchpoints (paid, owned, earned) along the consumer journey
• It is possible to focus on both relevant target groups and occasions
• We use innovative AI-based analytics for implicit analysis of the impact of touchpoints, including synergy effects between touchpoints. We show you the pain points in the consumer journey, and how to improve on them
• We help you to translate these insights into a touchpoint eco-system with clear recommendations for action

Benefits

With the CPS GfK Touchpoint Planner you know which touchpoints have the highest reach and impact during the consumer journey and are thus able to achieve a higher ROI on your marketing investments. This advanced methodology covers the entire consumer journey before and after purchase, and distinguishes reach vs. impact.