Localize your e-commerce strategy for global success.
Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally.
With more paths to purchase than ever, and increasing volumes of data available about shoppers, it’s essential to understand your buyer purchase behavior. Who is your shopper and what influences their purchasing decisions? When they’ve made their mind up, which channels do they shop, when, how much do they buy, and at what cost? CPS GfK’s Shopper Behavior provides insights into these areas to support your retail strategy and marketing decisions.
Our shopper research experts combine Consumer Panel GfK data with numerous other primary sources and analysis to fully understand the purchase journey experience. Armed with this insight, you can influence purchasing decisions during any and all phases of the product lifecycle—in store and online. For instance:
Launch: Will my new product be a success?
Growth: What drives brand growth or loss in my categories?
Competition: Who am I winning customers from—and losing them to?
Loyalty: What and/or where else are my customers buying?
Trends: Which shoppers are driving changes
Target audience: Who buys my brand today and who might buy it tomorrow?
Many of our clients rely on CPS GfK’s Shopper Behavior to provide the business KPIs that matter most to their performance, such as: