Out-of-Home (OOH) consumption accounts for a large share of spend on food. The potential for this sector is huge, as almost everybody could be a shopper. With precise data, FMCG manufacturers and retailers, hotels, restaurants and caterers can tap into this market efficiently, and steer and grow their businesses.
CPS GfK’s OOH panel puts a comprehensive understanding of the market’s structure and dynamics at your fingertips, by monitoring food and beverage consumption outside the home. This helps you understand the consumption habits of your consumers throughout the day and create new opportunities for your products.