Amstelveen, 27.10.23 om het persbericht in het Nederlands te lezen, klik hier
Guest satisfaction levels of nearly 70 Out of Home formulas have been mapped. These have been categorised by four segments: Fastservice, Coffee & Lunch, On the Move and At Work. Assessment of the formulas is based on the 7 G-model and forms the basis for the nominations. Through this year, like last year, we see an increase in the importance of cheap. Inherent in the current market development.
About the CPS GfK Out of Home Format Report 2023
The GCPS fK Out of Home Formula-report gives a very complete picture of the development in appreciation and loyalty among guests of the larger foodservice formulas in the Netherlands. For each formula, the study provides insight into the appreciation of convenience, enjoyment, cheap, hospitality, healthy, good conscience, good story and the 35 underlying aspects. Other insights such as the development of loyalty levels and NPS scores are also presented in detail.
The 2023 nominees are (in alphabetical order):
Fastservice: On the Move:
Eetwinkel AH to go
I love Sushi Spar
Sushi Point TotalEnergies
Coffee & Lunch: At Work:
Bagels & Beans Appèl Catering
Bakker Bart Hutten
Brownies & Downies Vitam
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Note for the press
For more information, please contact: Brenda Vogd, brenda.vogd@gfk.com or Sabine de Hoon, sabine.dehoon@gfk.com
About CPS GfK
We pride ourselves in being a trusted partner for the FMCG industry when it comes to critical shopper insights. Providing key information on who buys what, where, how much, how often and why (not). With our high-quality, uninterrupted data, consultancy and expertise, we help our clients deliver superior customer experiences at every stage of the shopper journey.
We observe shopper behavior overtime, across all different shopping locations, allowing us to measure their footprint and provide our clients with a broad and in-depth view of their customers’ motivations, behaviors and patterns, past present and future.
Further information at www.gfk-cps.com/
