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Consumer Panel Services GfK, a former GfK company, is now a part of YouGov Group

Find out how, with our new parent company, we can help you stay ahead of trends and rapidly changing shopper behavior
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At Consumer Panel Services GfK, a former GfK company, and now a part of YouGov Group, we help you stay ahead of trends and rapidly changing shopper behavior

We help the world’s most recognised FMCG and retail brands in exploring, planning, activating, tracking, growing and knowing more about their product, promotion and retail strategies from setting the scene, category management, pricing and promo, communication, innovation and launch management.

As pioneers of shopping consumer insights, and 60 years of heritage, we can give our clients the richest and most complete understanding of their consumers’ complex shopping behaviours and actions. Not only providing insights into what is bought, but also what is thought.

To find out more about our new parent company, visit our joint YouGov website.

  • CPS GfK triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our shoppers.”
    Daniel Hottinger
    Business Development Director CPD, L'Oréal
  • Haribo Austria has been a “happy” client of GfK for many years. We appreciate the continuous and very competent support of the entire GfK team, which always has an open and understanding ear for our ideas. Training appointments are scheduled at short notice, helpful analyses are designed in no time at all. Large and small potentials are meticulously tracked down enabling a continuous sense of achievement when it comes to market development. We look forward to further cooperation with GfK and it is “simply fun” to work with a competent partner.
    Belinda Zastera
    Marketing Manager, Haribo
  • Shopper centricity is at the heart of anything we do at PepsiCo. It is deeply rooted in the organization’s DNA and it serves as the basis for our mission – Create more smiles with every sip and every bite. That’s why we have set up a quarterly shopper tracker in order to better understand how people buy our beverages and snacks, to identify changes in purchasing patterns as they emerge and plan for those evolving behaviors.
    Jan Overmans
    Head of Category Management and Trade Insights, PepsiCo DACH