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Shape your strategies with a 360-degree view of your shoppers

GfK Consumer Panel Services shows you how they think, act and buy
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At GfK Consumer Panel Services we help you stay ahead of trends and rapidly changing shopper behavior

Keeping up with shifting demands requires a complete understanding of your target shoppers - who they are, what they buy, where and why they buy it, and how those behaviors change over time.

GfK Consumer Panel Services offers a combination of diverse data from one single source so that FMCG leaders can complete the shopper picture. It combines purchase behavior that shows patterns, trends, and predictions about what is bought together with survey insights to reveal what shoppers think and feel. Solutions can be tailored to your specific needs, from ready-to-use consumer profiles to data feeds to out-of-the-box consulting and workshops.

  • GfK Consumer Panel Services triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.”
    Daniel Hottinger
    Business Development Director CPD, L'Oréal
  • Haribo Austria has been a “happy” client of GfK for many years. We appreciate the continuous and very competent support of the entire GfK team, which always has an open and understanding ear for our ideas. Training appointments are scheduled at short notice, helpful analyses are designed in no time at all. Large and small potentials are meticulously tracked down enabling a continuous sense of achievement when it comes to market development. We look forward to further cooperation with GfK and it is “simply fun” to work with a competent partner.
    Belinda Zastera
    Marketing Manager, Haribo
  • Consumer & shopper centricity is at the heart of anything we do at PepsiCo. It is deeply rooted in the organization’s DNA and it serves as the basis for our mission – Create more smiles with every sip and every bite. That’s why we have set up a quarterly shopper tracker in order to better understand how people buy our beverages and snacks, to identify changes in purchasing patterns as they emerge and plan for those evolving behaviors.
    Jan Overmans
    Head of Category Management and Trade Insights, PepsiCo DACH