18.12.23 - for den danske version, klik her
CPS GfK and Heco et al expand their collaboration into Denmark. With Heco's Optius.app, the total panel will more than double, providing an unprecedented level of detail in the collected FMCG data and resulting analysis combined with passively collected data.
"I'm really excited to take our partnership with Heco into another Nordic country," says Stefan Heremans, President & Acting CEO, CPS GfK. "The partnership with Heco in Denmark is an example of how we are constantly working to improve quality, develop new opportunities and stay innovative for the benefit of our customers."
Heco is behind the Optius.app platform, which allows consumers to connect their loyalty accounts and benefit from purchasing behavior statistics and product information. Consumers' grocery purchases are then anonymized to create market insights and shopper understanding.
"We are excited to expand our collaboration with CPS GfK in the Nordics to Denmark. This expanded partnership will provide more customers with better consumer insights and Optius.app will also reach a wider audience," says Benjamin Heco, CEO and founder of Heco et al.
CPS GfK and Heco et al are each well-established research companies in the Danish market with a wide range of well-known brands and organizations on their client lists. The Nordic collaboration between Heco et al and CPS GfK is already well established in Norway, and now both parties are ready to continue the collaboration in Denmark.
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About CPS GfK
We pride ourselves in being a trusted partner for the FMCG industry when it comes to critical shopper insights. Providing key information on who buys what, where, how much, how often and why (not). With our high-quality, uninterrupted data, consultancy and expertise, we help our clients deliver superior customer experiences at every stage of the shopper journey.
We observe shopper behavior overtime, across all different shopping locations, allowing us to measure their footprint and provide our clients with a broad and in-depth view of their customers’ motivations, behaviors and patterns, past present and future
About Heco
Heco et al is a technology-driven market data company and the proud owner of Optius.app, a platform designed to empower consumers in making informed decisions while simultaneously providing producers with invaluable insights to better meet consumer demands. The company was founded by Benjamin Heco, Sebastian Lomborg Marshall, and Goran Lisak.
