Get Foresight on Which Sustainable Shopping Behaviors Will Stick in 2022 and Beyond
Purpose-led business is booming in FMCG. Our purchasing data shows that brands with business for good at the heart of their operation are outgrowing the market. Nearly 1 in 3 Europeans have strongly altered their behavior towards more sustainable and equitable purchasing last year. This is especially driven by the effort to buy environmentally friendly brands.
Watch CPS GfK’s Briefing to get foresight on which sustainable shopping behaviors will stick in 2022 and beyond.