You are on the global GfK website. Visit our local website for more offerings and information in your country.

436fce79-ca8a-4f1f-b39f-b2e93d6453d5 - 1541921405 - hero

Shoppers’ behavioral response in times of instability

Watch on demand and download our content
Download Webinar Slides

In our free webinar we spoke about the state of FMCG across the EU. As well as sharing specific findings from our latest business and consumer surveys focusing on behavior change, and the most influential trends and crisis impact.


Our Speakers

Lenneke Schills

Global Insights Director, FMCG
Silke Leibmann

Global Commercial Director, Advanced Solutions

Being aware of behavior changes is now more vital than ever before.

What choices are there to stay? Which are fluctuating trends? Different forces are changing the buying intent of nearly every consumer; however, every consumer acts differently. CPS GfK collects 360 shopper data to help you understand how each segment of buyer personas reacts to these forces. Check out our interactive behavior change hub to find out more on these expected behaviors and many related insights
Go to behavior change hub

If you would like to speak to one of our experts, please share your details and we will get in touch.

Request a callback