Behavior change report

Behavior change report 2021

If you know how consumer behavior is changing, you can drive sustainable growth.

Understand how forces impact consumer attitudes and decisions so that you can come out on top.

Change is and will always be a constant in our life, but the pandemic struck everybody unprepared resulting in a true shock effect on consumers and their shopping behavior. Seeking new balance and improved practicality from home, Europeans have shifted their focus on budgeting, value, as well as social and environmental responsibility. In addition, the COVID crisis has led them to shop in other places at a faster pace, changing trusted routines.

Do you know how your customers make decisions today? How will they be shopping in the future? What does your company need to stay relevant to them?

Our Behavior Change insights show five major forces defining the Fast-Moving Consumer Goods (FMCG) landscape. Download the report now to find out how to prepare your company for the future.


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Keep exploring the external forces which are pulling shoppers in new directions in our Behavior Change Hub.
Go to behavior change hub