Our whitepaper contains insight based on CPS GfK´s FMCG and Fresh Food and the comprehensive study: “The Market for Organic Food – January to December 2020”, which is updated by CPS GfK on a regular basis.
Use it to understand:
- The changes that have happened around organic and the drivers behind increased organic goods purchasing
- Who the organic shoppers are and in which product groups they consume
- Who sets the trends and what their expectations are
- In what channels do we encounter the organic buyer