Nuremberg, 23.10.23 - für die deutsche version dieser Pressemitteilung klicken Sie bitte hier
New Swiss consumer panel through data partnership with cashback app BitsaboutMe and expansion of largest existing panel in Germany in 2024
Nuremberg, October 23, 2023 - CPS GfK, Europe's leading company for innovative market research and consulting in the Fast-Moving Consumer Goods sector, is continuing its growth in the DACH region. In addition to launching a new consumer panel in Switzerland, the 17th European market for this offering, CPS GfK is also driving a major expansion of its panel in Germany.
CPS GfK is expanding its portfolio of services. Currently, its Consumer Panel is already active in 16 countries and collects data from around 132,000 households and 1,500 retailers. By investing in and significantly increasing the size of the German panel, the company aims to offer its clients even more options and benefits. These include, for example, a deeper analysis of specific target groups or personas as well as a more detailed view of specific insights, such as retailer information or brand ratings. Additionally, CPS GfK wants to support FMCG brands in Switzerland with its expertise and decades of experience in their decision-making and in that way strengthens its DACH offering. For this ambitious expansion into Switzerland, CPS GfK has entered into a strategic partnership with BitsaboutMe.
Innovative data partnership with BitsaboutMe
BitsaboutMe is an app that enables consumers to optimize their shopping habits and benefit from rewards at the same time. With the app, consumers can effortlessly scan their receipts when buying groceries and link loyalty programs from leading retailers in Switzerland. This provides them with automated analytics regarding the health and sustainability of their purchases. Users also receive cashback rewards for sharing their shopping data. To do so, they either upload electronic receipts or photograph their paper receipts from retailers that do not support electronic programs. On a continuous basis, the information shared by users is aggregated and forwarded to CPS GfK: the products purchased, including item price, as well as the demographics of the shoppers. This enables CPS GfK to monitor the shopping behavior of the Swiss consumers over time at various outlets. Based on this information, the experts offer FMCG brands and retailers active in Switzerland or looking to expand there a comprehensive and in-depth view of the motivations, behaviors and patterns of Swiss consumers.
Clear goals for the Swiss market
For CPS GfK, the focus in the coming months will be on further scaling the panel size - supported by the partnership with BitsaboutMe. At the same time, the company is working intensively on preparing data processing and extrapolation to ensure the industry-leading quality standard of CPS GfK's data on shopping behavior. In addition, a comprehensive product portfolio is being developed in close cooperation with leading FMCG brands and retailers to meet the specific requirements of the market.
"By 2025, we plan to expand our new panel in Switzerland to 5,000 monthly active panel members and establish a nationally representative consumer panel for the Swiss market," explains Stefan Heremans, CEO at CPS GfK. "By offering brands and retailers in the FMCG industry our tailor-made Consumer Market Tracking products and advanced Shopper Insights solutions also for the Swiss market, we aim to help them stay competitive in an ever-changing FMCG world."
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About CPS GfK
We pride ourselves in being a trusted partner for the FMCG industry when it comes to critical shopper insights. Providing key information on who buys what, where, how much, how often and why (not). With our high-quality, uninterrupted data, consultancy and expertise, we help our clients deliver superior customer experiences at every stage of the shopper journey.
We observe shopper behavior overtime, across all different shopping locations, allowing us to measure their footprint and provide our clients with a broad and in-depth view of their customers’ motivations, behaviors and patterns, past present and future.
Further information at www.gfk-cps.com/
About BitsaboutMe
BitsaboutMe is an award-winning, personal data platform that empowers consumers to effortlessly collect their shopping data in a secure and private environment. Users can connect their loyalty accounts and scan paper receipts for an automated analysis of their shopping behavior. The convenient, easy to use app provides personalized insights into their health and sustainability practices based on purchase data. Furthermore, users have the option to share their data for market and academic research, and in return, earn cashback rewards.
Further information at https://bitsabout.me/
